Season 1 · Episode 4
Priyanka Bharadwaj
Ask Marriage Broker Auntie
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Priyanka Bharadwaj is the founder and CEO of Marriage Broker Auntie, a modern marriage advisory service. We dive into the decision fatigue of modern dating, the normalization of ghosting, and the roadblocks singles face navigating families and dating apps in the Indian context. Priyanka breaks down her experimental Dinner Club project and explores the "Amazon Way" versus the "Toyota Way" of arranged marriage decision making.
Core Ideas
- Understanding decision fatigue and why ghosting has become normalized in modern dating.
- The friction between modern expectations and traditional checklists in arranged marriages.
- The "Amazon Way" versus the "Toyota Way" of evaluating potential life partners.
- Insights gathered from setting up over 100 blind dates for single professionals.
Resources & References
- Contact Priyanka: Website, YouTube Channel, Twitter, Instagram
- People Mentioned: Karthik Shashidhar, Steve Jobs, Urvashi Goverdhan, Esther Perel, Shane Parrish
- Books Mentioned: Hold Me Tight by Dr Sue Johnson, Shoe Dog by Phil Knight, Dataclysm by Christian Rudder, Sapiens by Yuval Noah Harari, How Music Got Free by Stephen Witt
- Links and Resources: The Knowledge Project with Shane Parrish, National Public School, MS Ramaiah of Technology, IESE Business School, Toyota Motors, Amazon, Shapely Gal Newsletter, “Dear Mummy” – Priyanka’s piece, Mint Article, Alaipayuthey (Tamil Movie), Indian Matchmaking, Decision Fatigue, Dinner Club, Ghosting)
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