Season 2 · Episode 2
Arun Benty
The Contrarian Entrepreneur
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My guest is Arun Benty, Cofounder and Head of Business Development at Fandefi, a platform to create and sell utility NFTs. He is also Cofounder and Director of Business Development at Trellisys and Papertrell. Arun is a true contrarian who sought unconventional opportunities early on, running a small magazine in college and learning advertising sales with his mom as his first business partner. We discuss his quest for visionary ideas in software development and his philosophy toward entrepreneurship.
Core Ideas
- Starting his first company, Trellisys, 22 years ago and understanding that entrepreneurship is a team sport.
- Building Fandefi, a crowdfunding application letting innovators sell artworks via NFTs.
- The concept of asymmetric returns and how crypto reshapes the future of investing.
- Training yourself to look at both sides of an argument to make better decisions.
Resources & References
- Podcast Discussion Points: How he started his first company, **Trellisys**, 22 years ago and what services it provides for its customers., Why he believes **entrepreneurship is a team sport**., NFTs as the latest emerging trend in blockchain technology., About **Fandefi**: a crowdfunding application that lets innovators sell their artworks so artists can benefit directly from nonfungible tokens (NFTs)., How digital platforms are becoming a crucial part of everyday life., How social media platforms and private companies use principles from human–machine interaction to maximize user experience., How technology is disrupting society., The concept of **asymmetric returns** and how NFTs and crypto could reshape the future of investing.
- Arun Benty: Fandefi, Trellisys, Twitter
- Links and Resources: NFT, Crypto, Blockchain, Web3, UI/UX principles, Aptech, NIIT, IIA, IISc, Bangalore Military School, St. Josephs Arts and Science College, ICan, Bajaj Chetak
- Books: Brave New World, Thinking Fast and Slow, Sapiens, The Dawn of Everything
- Brands: Nike, Tesla, IBM, Siemens, Republic, GoDaddy
- People: Elon Musk, Mark Zukerberg
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