Season 2 · Episode 10
Akash & Noopur
The Backstory, Journey of Local Ferment Co
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Join me as I chat with Akash and Noopur from Local Ferment Co LFC, a micro brewery and kitchen that specialises in probiotic and non alcoholic drinks. We take a deep dive into their startup journey and their passion for aesthetics and design. They share their experience in creating a positive work environment where they prioritise enjoying the process of creation rather than solely focusing on the end result. We also get a behind the scenes look at their micro brewery setup.
Core Ideas
- Merging high quality product innovation with an attractive, design first brand aesthetic.
- Prioritizing a positive work culture and enjoying the creation process.
- Constant experimentation with flavours and ingredients to keep offerings fresh.
- The importance of effective marketing and the power of a good newsletter.
Resources & References
- Akash & Noopur: Akash Devaraju, Noopur Porwal, Local Ferment Co
- Others: Newsletter – Ken, Rohin Dharmakumar, Typography, Kombucha, Third Wave, Oracle, Bohemian House, Market by Chef Social, Digi Futura Technologies, Chef Social, White Sage, Swiggy, Saga – the book, Fiona Staples, Death & Co, Zen And The Art Of Motorcycle Maintenance, The Artists’ Way, BUILDING A SECOND BRAIN: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential, Unlock Local Podcast, Walk with Akash | Biryani & Beer
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